Can your prospective clients find you on the Web when they search for your specialty or firm name? Join us to learn more about what you can do to help them find YOU. This is a FREE Webinar presented by Crexendo Web Marketing. We will discuss powerful Web marketing strategies to help business professionals grow their businesses in 2011. In this FREE Training Session You Will Learn How To: · Outrank your local competition in the search engines · Grow your business on a local level · Get your site to the top of Google · Drive traffic to your website for FREE Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/208677464 Powerful web marketing strategies to help you grow your business.
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Sunday, February 13, 2011
Online Marketing Webinar 2/22/11 @ 9am Eastern
Saturday, February 12, 2011
Are Content Farms Valuable to Your S.E.O. Strategy?
In implementing your link building strategy your goal is to develop links to your website from other websites with a high "PageRank". One way to develop these ranked links is to write an article about your services, industry, company, or product on a content driven site.
Content driven sites are especially popular in S.E.O. because they have a high pagerank, drive a lot of traffic, and are quick to appear at the top of search results. However, Google's search algorithm has come under recent scrutiny about content farms and their Google Rank. Examples of content farms are:
www.about.com
www.wikihow.com
www.ehow.com
The New York Times reported about Google's algorithm regarding content farms:
“We definitely have heard feedback in recently in the last two weeks that people are concerned about the low-quality content farms in Google, and we’re working on a variety of algorithms to try to address that,” Matt Cutts, a principal engineer at Google who leads the Web spam team, said in an interview. He declined to single out any specific sites.
Matt Cutt's also stated in the NYT's:
“One piece of advice I give to S.E.O. masters is, don’t chase after Google’s algorithm, chase after your best interpretation of what users want, because that’s what Google’s chasing after,” he said.
Google will continuously change their algorithm to overcome new "black hat" S.E.O. practices and to provide it's users with the best possible content. It is important that when seeking an S.E.O. company that you become familiar with their on-page and off-page S.E.O. practices.
You can reply to this message or ask questions by e-mail Rich Mastriani.
Content driven sites are especially popular in S.E.O. because they have a high pagerank, drive a lot of traffic, and are quick to appear at the top of search results. However, Google's search algorithm has come under recent scrutiny about content farms and their Google Rank. Examples of content farms are:
www.about.com
www.wikihow.com
www.ehow.com
The New York Times reported about Google's algorithm regarding content farms:
“We definitely have heard feedback in recently in the last two weeks that people are concerned about the low-quality content farms in Google, and we’re working on a variety of algorithms to try to address that,” Matt Cutts, a principal engineer at Google who leads the Web spam team, said in an interview. He declined to single out any specific sites.
Matt Cutt's also stated in the NYT's:
“One piece of advice I give to S.E.O. masters is, don’t chase after Google’s algorithm, chase after your best interpretation of what users want, because that’s what Google’s chasing after,” he said.
Google will continuously change their algorithm to overcome new "black hat" S.E.O. practices and to provide it's users with the best possible content. It is important that when seeking an S.E.O. company that you become familiar with their on-page and off-page S.E.O. practices.
You can reply to this message or ask questions by e-mail Rich Mastriani.
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