What type of results is your PPC Campaign generating?

Tracking your results is the most important part of your online marketing campaign. How do you know if it is working? Judging your results based on traffic alone is not enough to optimize your Pay Per Click Campaign. You also need to track conversions and identify where these conversions are coming from so that you may allocate your PPC Bids towards the most effective keywords. Currently, you have a tracking number or you are judging your results on e-mail alone. Now, Google is going to provide a tracking phone # for your Google AdWords campaign with GoogleVoice. If you currently have a Google AdWords account click here for instructions.

If you do not have a Google AdWords account look in this month's Wired Magazine for a free $75 worth of advertising coupon.

Oh and with no NFL Football this Sunday check out pure entertainment at the Winter X Games.

Is Your Social Presence Helping with Your SEO Strategy?

When you first hear of Link Building to help increase the Page Rank of your website, the first idea that comes to your head is to create a Social Media strategy to increase the links to your site. Assuming that these links will multiply rapidly allowing you to magically increase the links to your site and helping you appear at the top of the SERP’s for your favorite search term. This is not necessarily the case.

It is very important to have a social media presence when starting your online marketing campaign. You should immediately create a Facebook page, a Twitter account, create a Flickr account, a Blog, and any other social presence that is manageable. The benefit of creating this Social Presence is that it will increase traffic to your site from these resources. Your Social Presence can also appear in the SERP when someone types in your company name. However, Google considers most of the links from Social Media, NO-FOLLOW Links.

No Follow links are considered just that….as Google Spiders crawl through web pages they can crawl through no follow links to find the content. However, these links are not considered when measuring your Page Rank. It makes sense to have no follow links to help increase traffic to your site. The NF links are not going to help increase your Page Rank.

Google Updated

Yesterday, Google announced that Larry Page will take the reigns of CEO for Google. Larry Page is a pioneer when it comes to Search Engine Optimization, mostly impart to the creation of Google's "Page Rank". Larry Page handed over the reigns to Eric Schmidt in 2001 after venture capitalist firms recommended that Google move forward with a more qualified CEO.

After Google announced that Larry Page will continue as CEO, Google also updated their "Page Rank". This means that the link building strategy that you have been implementing over the past 6 months should begin to show some dramatic results. So get out there check your website and check your "Page Rank". Finally, call your SEO company and say, "THANK YOU"!

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OWN_THE_NET: Hello

Hello

Hi! Welcome to the Online Marketer. Each week I will discuss cutting edge topics in online marketing under Search Engine Optimization, Social Media Integration, Pay-Per-Click Advertising, and Web Site Conversion.